FADING OF A NETWORK – OVERNIGHT:  CNN IS IN BAD SHAPE.  CLERGY HAS BEEN CALLED.  EULOGIES ARE BEING COMMISSIONED.  FLORISTS HAVE BEEN NOTIFIED.  FROM PM: 

CNN has hit yet another low last week, seeing its worst total day viewers in nearly eight years as its conservative counterpart Fox News continues to top the charts.

According to data reported by Fox News, the left-wing cable news network averaged just 444,000 total day viewers from Feb. 7 - 13, which is CNN's worst performance in the category since November of 2015.

Fox News topped the category, bringing in 1.5 average total day viewers, and was the only basic cable news network to surpass the 1 million mark. The top five was rounded out with USA, MSNBC, HGTV, and Hallmark.

In the primetime slots, CNN didn't fare much better, averaging just 491,000 primetime viewers. Meanwhile, Fox News brought in 2.4 million viewers for the same slot, topping CNN by 385 percent.

"Tucker Carlson Tonight" finished as the most-watched cable news program of the week, bringing in an average of 3.5 million viewers.

"The Five" finished in second, followed by "Jesse Watters Primetime," "Hannity," and "Special Report with Bret Baier."

Fox News had 81 of the top 100 cable telecasts for the week.

CNN's most popular show, "The Lead with Jake Tapper," brought in an average audience of 663,000 viewers, with shows like "Ancient Aliens" on the History Channel, and Bravo's "The Real Housewives of Orange County" receiving more viewers.

As for morning shows, CNN's "New Day" brought in just 363,000 viewers, and MSNBC's "Morning Joe" saw 763,000 viewers. For comparison, "FOX & Friends" averaged 1.4 million viewers, more than doubling the other two shows combined.

CNN saw another historic low with its weekend lineup, with just 57,000 viewers in the coveted marketing demographic of 25 - 54, marking the lowest viewership in the category in 25 years, according to Fox News data.

CNN has seen its viewership tank since the last two months of 2021, and into this year, have been embroiled in a number of scandals.

COMMENT:  For some reason, the top management of CNN never seemed to care that its brand was bleeding viewers.  The network went hard left, becoming the go-to place for never Trumpers.  In the process, it gave up any credibility it had. 

CNN is now under new management, but there's no guarantee that will make a difference.  There are plenty of deep-pocketed people and corporations who kind of enjoy playing with the leftist agitators.  The viewers, though, have clearly become disenchanted.  I can only wonder what the advertisers think.  How can you sell anything to an audience of six?

February 16, 2022